Easily capture email addresses at the moment of submission and link them to web activity using Lytics’ client-side custom event functionality.
Marketers often face the challenge of connecting email subscribers to their web activity in a meaningful way. Without a seamless way to unify email data with web behavior, building accurate customer profiles becomes difficult, resulting in fragmented insights that hinder personalization efforts. Capturing this connection at critical touchpoints, such as the moment of email sign-up, is crucial for establishing a clear link between identity and behavior. However, implementing this level of data integration can be resource-intensive and complex without the right tools, leaving many marketers struggling to achieve real-time data unification and actionable insights.
