Optimize your marketing strategy by utilizing UTM tags in conjunction with real-time profiles to align inbound campaign traffic with visitor behavior and interests.
Visitors arrive from various campaigns, each with specific messaging and intent. Without the ability to dynamically align onsite experiences with the UTM data tied to these campaigns, businesses risk creating a disjointed journey that reduces engagement and conversion rates. Marketers need tools to bridge the gap between offsite and onsite messaging to ensure campaigns resonate from the first click through the entire customer experience.
